In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.
The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:
1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.
2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.
3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.
4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.
5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.
6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.
7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.
An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.
8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.
9 – Be motivational and keep the enthusiasm of all the team high.
10 – Evaluate and update knowledge and the information of the executives. A lot of their information is obtained from forums and blogs which are at most times outdated and wrong.
11 – Make it clear to all the SEO team that for each hour of SEO consultant’s work, there is 6 – 8 hours needed by the company staff to implement and do the recommended changes.
12 – SEO Consultants must be able to explain and justify every recommendation or change they ask for.
13- Select areas where SEO will be successful or easy to show quick results first.
14 – Explain to the SEO team that all recommendations must be followed, not only part of them. To get to the first page is like competing in the Olympics: every effort must be done to get the gold medal. It is very competitive out there.
15 – Company executives usually ask for a Traffic estimate, so you must have a goal.
To estimate the expected increase in the search engine traffic, you need to find out the monthly search volume for all the long tail keyword phrases that you are optimizing for. Usually you will get 10% of these searches if you managed to get your long tail keyword phrases to the first page of Google.
In reality, SEO is not about ranking, it is about traffic. Every body must start to understand this important fact.
16 – Prepare a set of tools to allow you to monitor and track different sources of traffic and every possible change in your progress.
17 – Define your base line before you start, so you can evaluate your progress and measure of success. Decide where you are in ranking and traffic and what your goals are.
18 – Every executive is eager to see results and success. Explain to everybody that it takes as long as it takes; it is not like PPC. We have no control on Google spiders. Traffic will reach its goal, but how long it will take is not an easy question to answer. Many factors can cause delays. Google changes its algorithm more than 400 times a year. Search engines take time to consider these links, some times up to several months and the competition is optimizing and affecting our results every day.
A stable search engine ranking for a competitive keyword can take anywhere from 4-12 months, but you have to remain focused on the ranking objective over time
19 -Weekly or monthly prepare reports to show continuous improvement once the SEO strategy is in place.
20 – Carefully analyze and interpret the results from different tools, and publish to executives these regular reports about the progress in ranking, traffic and link popularity.
By following these recommendations, SEO consultants can ensure a smooth productive relationship with different levels of executives of big brand companies and all other staff members involved in the long exhaustive process of search engine optimization.
by Harper Oliver·Comments Off on What Is Medicare Supplemental Insurance?
For those who are enrolled in the Medicare program the coverage may simply not be enough. That is why there are Medicare Supplemental Insurance or Medigap programs in place. If you are unsure of whether or not you need Medigap insurance for your Medicare program please read what is contained below.
What is Medicare
Medicare is an entitlement program created by the federal government as its principal health care plan for seniors. To qualify for Medicare all you need to do is reach the age of 65, become permanently disabled or have end stage renal disease. Medicare was originally created to help our elderly with the burden of paying for health care. Medicare is not free however; recipients pay a monthly premium as well as portion of the cost of services they receive as a co-payment or deductible amount.
Medicare also does not cover certain needed services such as nursing homes and in-home health care. To pay for services that are not covered by Medicare most recipients turn to private insurance policies that are called Medigap. What are the gaps in coverage?
Medicare Part A
There are actually quite a few gaps in Medicare coverage you should be aware of depending upon which Medicare program you are enrolled in. Medicare Part A coverage is known as hospital coverage because it takes care of such things as inpatient hospital and skilled nursing, home health and hospice.
What Medicare currently does not cover however is:
The hospital deductible: This is the amount you must pay for your hospital stay before Medicare will cover the rest. The amount as of last year was over $1000.00
The hospital coinsurance coverage: Medicare covers your hospital stay in full, besides the deductible, for the first 60 days of your stay. However after the 60 days are up if you still need to be in hospital Medicare will no longer cover all of the charges but will charge you a daily coinsurance payment.
Hospital services: Once you have been in hospital for 150 Medicare will no longer bear any of the cost
Skilled Nursing facility: Medicare covers a skilled nursing facility stay for up to 20 days, if you need skilled care beyond that you will need to pay a daily coinsurance amount
Skilled nursing facility services: If you need to be in a nursing home for more than 100 days, Medicare will not cover any of the expenses.
Home health aide services: While Medicare will defray some of the cost of occasional home health aide services it does not cover extended services.
Home health aide or nursing services: Medicare will not cover home health aide or home health nursing unless skilled care is necessary.
Medicare Part B
Although Medicare Part B was created to be Medicare’s premier supplemental insurance it ended up becoming more of an outpatient and preventative medicine type of coverage. The types of coverage Part B covers is durable medical equipment, supplies the physician uses, prosthetic devices, and ambulance services. Just like with Part A there are gaps in the coverage here as well, although not as many.
Deductible: Medicare Part B has a flat yearly deductible that must be met before any services are covered under Medicare. While minimal in cost the amount last year was $135 and goes up each January 1.
Part B coinsurance coverage: While Medicare Part A covers 80% of the items that Part B takes care of neither covers all and there is a 20% coinsurance payment you must cover.
Any person who is eligible and enrolled in the Medicare program needs a Medigap or Medicare supplemental insurance to help defray the costs missed by Medicare Part A and Part B.
Bounce houses are incontrovertibly an exciting and creative way for bringing lots of enjoyment and entertainment to any kind of event. These are a big hit for kids from toddlers all the way to teenagers. In case you are thinking of renting or buying an inflatable toy, then there are many factors you need to include in your decision. There are different sized and shaped products that you can choose from. Probably, your children will have their opinion on what to choose, but let me clarify the various types of bounce houses for you.
First of all there are inflatable slides and these are available in many different designs. Inflatable slides come in two different types: water and dry. Water slides are one of the most favorite games for children. Inflatable water slides come in all shapes and sizes. It can be fun, sliding fast down with water splashing all around you. These type of slides are ideal for the summer months. Inflatable water slides are a lot of fun for the entire family. In case your children have their birthday during the colder period then the answer is dry slides. It brings fun and entertainment to the activities also.
Inflatable obstacle courses are exciting, fun, colorful and enjoyed by all ages and even provide a hidden form of exercise that feels like nothing but fun. Inflatable obstacle courses are designed and manufactured with safety issues in mind. Children and smaller kids have inflatable obstacle courses appropriate for their ages, therefore do not forget to pick the suitable obstacle course for your children’s age. Obstacle courses are the best way to add thrill and excitement to a party. For information on inflatable rentals in Cincinnati click here.
With the inflatable basketball courts your kids will have a great experience because they can easily achieve a score because of the bouncer above them. This inflatable can give a whole different meaning to playing basketball.
A castle bounce house is truly a sight to behold and the bigger they are the more magnificent they look. These bounce houses are perfect for boys and girls too. Boys can feel as a king who are fighting for their castle and the girls can enjoy their own fairytale becoming true.
Theme bounce houses include: all sports theme houses, bouncers made to look like burgers and different kind of food, and cartoon character bounce houses. You will find a huge assortment available on the market nowadays. You definitely will be able to find the perfect bouncer that your kids will adore.
Inflatable bounce houses are like balloons in one important way. They are the must have for children’s birthday parties, but parents might want to think twice before renting one, or buying one. Ask some questions about what they’re getting and think it through it carefully. Bounce houses are very safe, as long as all the rules are followed and common sense is used.
If you are planning to host an event for the first time, then, in all probability, you will have no clue about where to begin with everything. But don’t worry; all you need is a little piece of advice. With proper planning and research, anybody can host a memorable and fabulous event. In this article, we have listed some ideas that should help you with everything regarding event rentals.
Banquet halls are the best place for event space rentals. Being the most common places for personal and corporate events, they are very easily available. They allow you to use your own ideas. The other advantage with these banquet halls is that they are always less costly than clubs and hotels. Their only drawback is that sometimes they host more than one event at the same day. This might result in serious delays in your program.
Hotels And Resorts
When you have a considerable budget that you can splurge on event rentals, then the best place to go for are hotels or even resorts. They provide you with a hassle-free and complete solution to all your hosting woes. They offer a superior and more professional service than banquet halls. Not to mention that you will not have to worry about making separate arrangements about catering. Your guests will be deeply impressed by the ambiance, service, and comfort they provide under the same roof. Though sometimes there are issues about privacy with large establishments, as they often tend to host more than one event simultaneously. Also, they might not be available during on-season.
For Small Gatherings
If you want to host small parties and family gatherings, then you should check out for deals with some of your local restaurants. It is one of the best event rentals option for you if you are already very busy with other things. Most of these restaurants will also provide complimentary decorations. There is very little or no planning involved, as you leave everything in their hands. All you’ve to do is pay a small booking fee. The other expenses include just the charges for food on a per head basis. The greatest thing is that you don’t have to worry about event equipment rentals. This always goes great with your kid’s birthday parties.
There is another option that provides you with both privacy of banquet halls and ambiance of a hotel, that is, country clubs. Unlike resorts, they are available throughout the year, and you also get to use the whole area of the club. Most of them can be availed only by their members though. You can also afford to think out of the box if you have unlimited budget. You can rent a museum or any other historic place if there are any in your locality. Although this will burn a big hole in your wallet, your guests will remember the event forever. If you want to host some serious event, such as seminars, then libraries can also be a good choice.
Depending on your preference, you can also organize your gathering in parks or beaches. This is particularly great for those who love being outdoors. You can also do the same for a corporate event if you like twists. You’ll have to make extra arrangements for event tent rentals though.
by Harper Oliver·Comments Off on Everything You Need To Know About Wooden Garages
Wooden structures popularity is growing rapidly. Each day more people are opting for wooden structures perhaps in realization of the numerous benefits this material possesses. If you happen to own a car you are going to need a palace where you can park your car safely. Whether you want your garage to be an integral part of the primary building or simply a standalone construction, the best option would be wooden garages.
There are various factors that you have to consider before purchasing a wooden garage. The most basic being, the amount of space needed. Depending on how big your family is, you may need to have enough room that can accommodate 2-3 cars or even more. It is crucial to ensure that the wooden garage you purchase will suit your needs fully with no regrets. The major advantage the wood has over other building materials is the fact that it is renewable and there are a variety of this material to choose from. Ensure that only quality wood is used to build your wooden garage. Don’t settle for anything short of a garage made from the best wood the market has to offer. With high-quality wood, this means that you will incur less maintenance cost and the structure will be durable. You should also consider the cost. Get a wooden garage that is well within your means.
Surprising facts about wooden garages
The prime purpose of wooden garages is providing a safe place to park your car. Well, that’s not all. Wooden garages are multi-purpose and can serve other purposes other than accommodating your car. Some people use garages as a store where they keep gardening tools and other household equipment whose services are not needed regularly. There are also those who use garages as workshops. Last but not the least, some people turn their wooden garages as man caves. If the garage is big enough, why not use it as a man cave for one of those awkward nights?
Suitable for all seasons
Naturally, wooden structures are very attractive to the eye. Irrespective of what season it is, wooden garages always look attractive to the eye. Wood being a bad conductor of heat ensures that the inside temperature remains warm during winter despite the fact that it is freezing outside. A wooden garage is perfectly equipped to suit you in all seasons.
Maintenance of wooden garages
Wood is durable but there are a few things that you need to know about maintenance of a garage. Wood can rot, get infected with pests and break. To ensure that your garage is always in good shape you will have to maintain it. How do you go about it?
Regular inspection- once every 6 months you should see to it that you inspect your garage. Check and see if there is any cracks or broken parts of the wood, check for rotting or any parts that are infected with pests. The best wood to use is slowly grown conifer. It is durable and doesn’t rot easily. In the inspection, also check the frames and the ceiling. If the frames started to rot and you don’t do anything about it the structure can collapse.
Replacing what is damaged. The inspection is to ensure that you identify the various problems. Everything that you found with a damaged has to be replaced. There are also those who repaint their wooden garage at least once every two years. If you can’t do it yourself seek professionals help.
Safety always comes first and with wooden garages, it is no exemption. Unlike other building materials wood is combustible and this means that you have to take safety precautionary measures to protect your garage in case of an accidental fire. If statistics are anything to go by then over 65% of household fires either start from the kitchen or the garage. Most of the times the fire is accidental but how well equipped you are to deal with the fire will determine the amount of damage the fire will do. Some of the recommended fire safety precautions include:
Sprinkler and fire alarms
Install fire alarms that are connected to a water sprinkler system. With a fire alarm system put in place, this means that you will be in a position to detect the fire when it is still manageable. The sprinkler system can put off the fire but even if this doesn’t work, the fact that you will detect the fire in the early stages this means that you will have enough time to react to the fire.
Install a fire extinguisher
Sometimes it might take the firefighters and 30 to 50 minutes to arrive at the scene. You can’t afford to wait that long without doing something. As a precaution ensure that you install a fire extinguisher in the garage. Also, take an initiative and learn how it works.
by Harper Oliver·Comments Off on How Much to Pay for SEO Services?
The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.
The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?
I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.
– Set yourself a “realistic” marketing budget and goal
– Shop around
– Don’t buy until you feel comfortable
– Remember “cheap does not always mean better”
– Ask for references / referrals / portfolio
– Verify references / referrals / portfolio
– Ask for statistical growth and progress reports
Set Yourself a Realistic Marketing Budget and Goal
This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.
Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.
You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.
Remember “Cheap Does Not Always Mean Better”
This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.
Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.
Ask for References / Referrals / Portfolio
Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.
Verify References / Referrals / Portfolio
Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.
Ask for Statistical Growth & Progress Reports
The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).
Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.
There are a lot of types of wheel chairs out there. Some may look familiar, while others just seem so bizarre. However, the variety in designs of wheel chairs is just natural, considering that different people need to do different things.
Wheel chairs empower people who have experienced some disability because of life. People, who are unable to walk, whether through the ravages of time or through accidents and incidents, make use of wheel chairs in order to make their lives a little easier.
Here are the different types of wheel chairs:
1. General -this type of wheel chair is the most common type of wheel chair in existence today. With a foldable metal frame and sling supports for the back and the seats, you most often see this type of wheel chairs in hospitals.
The design of this wheel chair has gradually improved over the years, becoming safer for use and more flexible to the needs of the passenger.
Variations on the wheels of this wheel chair also allow it to do just about anything and go anywhere. Useable either alone or with a friend, this wheel chair has proven to be one of the most versatile types of wheel chair around.
2. Self-propelled -this wheel chair is specifically designed to give the user independence. Self-propelled wheel chairs can be pushed by the rider themselves. This type of wheel chair makes use of large wheels in order for the user to reach them and push him/her along.
Some self-propelled wheelchairs even incorporate designs that allow the user to go up and down stairs and inclines unassisted.
Some people have developed designs of this type of wheelchair that incorporate features which enable just about any person with nearly any disability to propel him/herself.
This type of wheelchair is preferred by individuals with a strong sense of self. They feel that no accident should hinder their will to live and their independence.
3. Motorized -these wheel chairs are powered by motors and do not need the manual efforts of the user in order to move. This type of wheel chair is probably the most convenient for the users.
Although it does not really come with the sense of accomplishment that a manual wheelchair brings, it does have its advantages.
A motorized wheel chair, especially a very high-tech one, can gather people’s admiration. Sometimes, a disabled person needs that boost of confidence more than the sense of accomplishment a manual wheelchair provides.
This type of wheelchair also helps conserve a person’s energy. This allows the user to do more activities and be more active in his/her life.
Although the costs of a motorized wheel chair are obviously higher than manual wheel chairs, the new breakthroughs in technology may be worth it. Motorized wheel chairs are now more mobile and easier to use.
And people are always looking for convenience, right?
4. Sport wheel chairs -these wheel chairs are specifically designed to be used by people in playing their favorite sports.
Hey, just because you can’t run doesn’t mean you can’t play, right?
These wheel chairs are made for three things: speed, sturdiness, and maneuverability.
Like a finely tuned car, these wheel chairs were made to compete.
The wheel chairs are customized to each person, making sure that the wheel chair does not hinder the person’s athletic abilities.
by Harper Oliver·Comments Off on Knock, Knock, Knock – Limo Services at Your Door!
In past times only celebrities and politicians could afford to travel around in limousines, but now the trend has changed. In these days it’s become common place to see the use of limousines for all sorts of occasions. If you have special event you too can hire a limo service for anything from a wedding to a trip to the airport. Yes it’s true; you don’t have to become a celebrity or a politician to travel in a limo ever since limo rentals have dominated the market. You don’t have to own one to travel in style and luxury because limo rental companies offer you the most exquisite chauffeur driven limo to carry you with grandeur.
What ever be the reason for traveling, an airport drop in or drop out, weddings, parties, sports events, nights out, bachelor/bachelorette parties, traveling in a limo adds class and self-esteem. Paying a little higher than the normal rate for reliable and exquisite services is no big deal as you are assured good services and will feel more comfortable for those extra bucks you spend. Spending on a limo service is worth the amount for the safety, luxury and comfort that you will be able to experience while traveling in it.
Many limo rental companies can be spotted in and around New Jersey and New York. Not all of them are good; so choosing the right limo service is essential to make your travel stress free and memorable. However if you choose a rental company that provides substandard services then you will not only lose a great amount of money but will also lose your peace of mind on the most important day of your life.
So to make sure that you get the best service it is necessary to enquire about the company you are going to hire by checking a few aspects like what kind of service they provide, the model of limo the rental companies usually rent out, the cost of renting a limo, whether it is an hourly pay or per day pricing etc.
Just imagine how you would feel when you hire a limo and it final arrives and you find it to be an old and outdated model. You may have dressed up in your best dress waiting to go for that special event you have been longing for. Oh no! Am I going to travel in this junk? This is what will be going through your mind as soon as you see such a limo at your doorstep. All your dreams to travel in class will be shattered that very moment. Instead of wanting to get down in front of the door way in style you will now think of getting down somewhere far and walk your way to the door. This is what will happen if you hire a limo service that are not recognized and offers substandard services.
There are many limo rental companies that advertise low rates and discounts, it is better to hire an ordinary cab than to spend for an old and outdated limo model that such companies are going to offer you. You never know when it is going to break down in the middle of the road and get you late to your destination.
Now the question is how can I identify an efficient limo rental service? An efficient limo rental service will ensure that their clients are satisfied by providing them the best limo service. A reliable limo rental company will have a good reputation and will be rated high by its customers. They will keep their customer’s satisfaction as a top priority in their list. An Airport pickup and drop in on time is another top feature of a good limo rental service company. The client also will be provided with a number of models of limo to choose from that are well-maintained and in good condition. They will also be able to provide you the most satisfying limo service at an affordable cost. Along with the most exquisite limo they will also provide you the most experienced and courteous chauffeur to take you to your destination like a VIP.
Ride in your fancied car and enjoy every second of the luxurious and comfortable travel only from a reliable limo rental service. Nothing is as special and enjoyable as traveling in class. The size and type of limo you hire depends on your preference and the number of people who will be accompanying you. Whatever size or event a good and reliable company will be capable of providing you the service you desire. The only thing you need to bother is to call them and let them know your requirements, venue, date and time.
If you have some great event coming up and want to travel in style then pick up the phone to call a limo rental service and Knock, Knock…. The limo is at your doorstep on time to carry you with grace and comfort.
by Harper Oliver·Comments Off on What Are the Most Effective Work Outs For Your Abs?
Most people like to work their abs more than anything else. The good news is that there are plenty of different work outs for your abs, most of which that are pretty good. However, there are a few work outs that you can do that are extremely good for building up the muscles in your abs, and some of them build up your upper/mid/lower abs all at once (which is basically a compound work out for your abs).
As you may have guessed, traditional sit ups do work, but unfortunately you have to do dozens up dozens of them, if not hundreds, in order to get any real muscle gain. So what are some of the better (and faster) workouts for your abs?
The decline sit up is great for working your abs extremely effectively. However, you will need a decline bench for this, so most likely you are going to have to have access to the gym to do this one. Also, another great thing about the decline sit up is the fact that once you work your way up, you can start holding a weight plate (or dumb bell) against your chest to make the work out even harder. And the more you progress, the more weight that you can use; just be careful not to over do it. Basically if you can’t get at least 15-20 reps out of it, then you are probably using too much weight.
Another amazingly effective work out is to use a sit up bench. This is something that you can find in most gyms, and it allows you to go on a much further decline than a regular decline bench. You can identify this machine pretty easily; it looks like a decline bench, but it is shorter, and it will have a much steeper angle to it than the regular bench. Also, most of these machines allow you to adjust the height of the bench. So needless to say, if you put it at the steepest angle possible, then you will likely never have to hold any weight on your chest. This is actually one of the most intense works for your abs that you could ever do, and if you don’t arch your back when you do it, you will work all 3 (upper/mid/lower) sections of your abs at once.
Last but certainly not least, is the ab roller. These can often be found at the gym, and can also be purchased at stores like Walmart for about $5 or less. An ab roller is a simple little device; it is basically a small wheel with 2 handles attached to it. You just grab a hold of the handles, and then lean over forward (while on your knees) and then go down until your body almost touches the floor, then come back up to the starting position. Then just repeat the same motion; this is your reps. Just be careful not to do the motions to fast, or if it becomes too difficult (or too painful) then don’t go down towards the floor as far, which will make the work out much easier to do.
by Harper Oliver·Comments Off on Benefits of Massage Therapy for Anxiety and Depression
Anxiety and depression are common yet serious disorders. Massage therapy may help.
An estimated 18% of adult Americans suffer from some type of anxiety disorder and approximately 10% suffer from some type of depression. These disorders may coexist and are often untreated. Depression and anxiety can interfere in social functioning and lead to increased risk of unemployment, illness, and even death. They can play an aggravating role in other health conditions and render an individual more vulnerable to disease. While anxiety and depression can often be treated successfully with medications, psychotherapy, or a combination of both, these options are not always sufficient, desirable, or available. Some individuals may be unable or unwilling to take medications because of health conditions, drug interactions, personal beliefs, or unpleasant side effects.
Psychotherapy is not available in all communities and may be prohibitively expensive and time-consuming. Social stigma may prevent some individuals from seeking treatment. Some individuals just don’t respond well to conventional therapies. Clearly, an easily accessible treatment devoid of bothersome side effects could be helpful.
Research has shown that massage therapy can have a beneficial effect on both anxiety and depression.
Early research at the Touch Research Institute at the University of Miami Medical School demonstrated that 30 minutes of daily massage therapy to hospitalized depressed adolescents over a 5 day period brought about an improvement in mood and behavior. Since then, many studies have documented that massage therapy can have a beneficial effect on depression and anxiety. In fact, it is one of the most consistently documented results of massage.
Anxiety can be divided into two general classes: state anxiety and trait anxiety. State anxiety is a temporary reaction to a stressful situation. Trait anxiety is an ongoing, chronic state of anxiety. There are many specific anxiety disorders, such as panic attack disorder, post traumatic stress disorder, social anxiety disorder, etc. Massage therapy has been shown to have at least mild benefit for both state and trait anxiety, and even a single session of massage may help to alleviate the symptoms of state anxiety. However, a series of massage sessions has been found to offer the most benefit and seems to be particularly helpful for trait anxiety disorders.
How does massage therapy work?
We don’t exactly know how massage works to alleviate depression and anxiety. For many years, it was thought that massage reduced the stress hormone cortisol and this brought about the improvement. However, more recent research has shown that massage does not reduce cortisol in the way in which we thought. No one is exactly sure how massage effects change. Some hypotheses exist but do not have sufficient data to support them. Specific effects on the nervous system, hormones, neurotransmitters, etc., are still under investigation. We know that humans are biologically wired to respond to touch. Perhaps it is the combined effect of focused, caring attention and tactile stimulation, or perhaps the muscular relaxation signals the brain to shift to a more calm state. Fortunately, we do not need to understand precisely how this change comes about in order to benefit from it. As we learn more over time, it may help us understand how to optimize massage therapy’s effects and help massage gain acceptance as a treatment for anxiety and depression.
Christopher Moyer, Ph.D., is a psychologist who has made significant contributions to the field of massage therapy research. His paper, Affective Massage Therapy, published in the peer-reviewed International Journal of Therapeutic Massage and Bodywork, describes some of the history of massage therapy research and, in particular, examines the research on massage and anxiety and depression. Moyer was co-editor of the book Massage Therapy, Integrating Research and Practice and wrote the chapter on anxiety and depression. In the “recommendations” section of the chapter, Moyer states:
Massage therapists can be confident that MT has been scientifically demonstrated to reduce anxiety and depression, and that the benefits are substantial. Indeed, there are probably no other effects in MT research that have been as consistently demonstrated as these mental health benefits.
Moyer takes care to point out that, like any treatment, individual responses will vary and massage therapy will not work the same for everyone. We still do not know the optimal amount and pattern of treatments to get the greatest effect.
Depression and anxiety can be very serious and massage therapy should not be a replacement for proper medical attention when it is needed. Clients and therapists alike should recognize its limitations. However, one of the advantages of massage therapy is the ease of access. No prescription is needed and one does not typically need to wait weeks or months for an appointment. Gentle massage should have no detrimental side effects and social stigma is generally absent. Mild benefit is often felt immediately and even greater benefit can come from a series of sessions. All these factors may make it an appealing resource for the person living with anxiety or depression.
Clients suffering from anxiety or depression should inform their massage therapist so they can treat appropriately. Professional massage therapists are expected to respect client confidentiality. Clients do not need to be embarrassed and do not need to reveal details which they might prefer to keep private.
Massage therapists should familiarize themselves with common mental health problems, assess anxiety and depression during intake, and inform clients who admit to anxiety or depression that massage therapy may help.
Living with anxiety and depression is a painful and distressing experience. Proper treatment is important. Massage therapy can be of benefit. Please, if you know someone who is suffering from anxiety and depression, urge them to get the care they need so that they can go on to live a more successful and productive life.
Family photography need not be a hassle to anyone, and least of all to you, the photographer. All it needs is a bit of planning. The first thing to do is to find a location. There should be enough space to pose for everyone and natural light can be used. The choice of an outdoor venue will be ideal as long as the weather holds up. The background for the photograph should be simple, uncluttered and complimentary to the pictures that you hope to take.
Lighting the family photographs Family photographs are no different from others where lighting is concerned. Just ensure that they are not squinting with too much light or are covered in shadows. Family photographs are for recording purposes and as such needs to be very clear. Taking the photographs in natural light is best. Early morning or at sunset seems to give the best results and if it is indoors light from a window can illuminate the picture.
Have a relaxed atmosphere Get the family to relax and then start taking the photographs. You can ask al the family members to make the funniest faces possible and then keep on taking after they have stopped. This way you will get natural smiles and a relaxed group of people.
Posing can be traditional in some of the shots while in others you can ask them to be just comfortable and not think of stuffy poses. Make it fun. Encourage interaction among family members. They can put their arms around each other or children can be seated on another’s lap. This way it is easier to get natural looking photographs which are definitely more interesting than the strictly posed ones.
As the photographer you should know how to make the shot interesting. This can be done with seating them at different levels for a more dynamic look.
Photo angles The photographs can be taken from different angles like a step ladder where you are looking down on the group and as they look up you will get a good photograph with good facial features. Other angles can be tried along with the traditional eye level.
Fill the frame The best family photographs should not have any outside distractions in them. An easy way to ensure this is to have the frame filled with the family. This will center the focus on the faces of the family members
Individual portraits Take fun family photographs of each individual member of the family. This way you will be able to make a digital collage and with a bit of creativity will end up with an exceptional photograph. Individual portraits can be posed with a favorite toy or a pet or near a car. This way it will be like a story about each person’s character and can be really exciting to look at.
So, you can see that there are endless possibilities for making lovely memories by taking family photographs. If you need any of these pictures to stand the test of time convert them into black and white images.
by Harper Oliver·Comments Off on Family Portrait Photography – 3 Things to Keep in Mind When Hiring a Portrait Photographer
A family portrait is more than a photograph, it is a veritable heirloom that will be passed down from generation to generation, a rich artifact of family tradition that will speak to your kids and grand-kids of their past, and where they come from. Not any random photographer can fulfill the needs of a family portrait. To capture the essence of your family, you need to invest in a professional portrait photographer.
Although you might think of a professional portrait photographer as a frivolous expense, when you consider the fact that your family portrait is more like an investment that will last for generations, the expense seems quite justified. Not only will it give joy and comfort to your kids and grand-kids, when your own children have left your house for college or jobs, you will be able to look back at your family portrait and derive immense joy from it.
Before you set off on your search for a portrait photographer, you have to consider three things: your budget, the kind of photograph you want to get captured, and what you plan to do with it.
Your budget will dictate your choice of photo studio. Most photo studio charge their clients a low fee per session. A busy photographer might have several such sessions throughout the day. The photographs are captured in a studio setting, and you can request anything from formal portraits to high key photographs against a white background, to even ‘action’ shots. A good photographer should be able to work with you to achieve the exact kind of portrait you desire. A quality studio will also be able to supply you with the entire spectrum of after shoot services such as prints and frames.
Next, you must consult your family about the kind of family portrait photograph they want to get captured. You can choose a high key portrait with a white background, a more demure, sober low-key photograph with moody lighting and dull colors, or even an outdoor photograph that captures your family together in the midst of an activity. A quick look at his portfolio will give you an idea at the kind of work your photographer is good at.
Finally, you must decide what you plan to do with the portrait after they have been captured. Do you want a large framed print that you can hang on the wall, or a series of photographs that capture different moments in the family? Would you prefer a printed canvas, or perhaps you want to go a bit trendy with a printed coffee table book? The quality and style of the portrait will vary with its intended use. A quality portrait photographer will be able to recognize what you want, and capture photographs accordingly.
Family pictures are a lot more interesting these days. These days when there are lots of options people can avail of, the days of lacklustre photos are gone giving way to exciting themed ones.
Families who want their picture taken and displayed in their precious homes have several theme concepts they can based their shoots on. It can be about superheroes, a celebration of Halloween, a feature on Hollywood, musical and even on favourite television shows.
A picture may showcase superhero favourites of family members and they will surely have a fun time wearing costumes and pretending to be a hero while having their pictures taken.
Others who love different kinds of character may have a photoshoot with a Halloween-themed session where kids will have fun dressing up as pumpkins and bees while adults take on scary costumes.
For the movie-buff family, a Hollywood-themed family photography session is a sure-fire way to have a blast in the studio while having their moments captured in picture. Family members may choose from the many movies with exciting costumes and backdrops and the end result will be great photos for sharing with extended members of the family and friends.
Some of the possible Hollywood blockbuster movies where family photography can be lifted on are those era-based like Gladiator, Troy, A Knight’s Tale; those movies featuring unforgettable moments such as Titanic and The Hunger Games; or those magical themed films such as Narnia and Harry Potter.
Families who love music will surely enjoy a fun session with some of the greatest songs playing in the background while they put on costumes from Moulin Rouge or Hairspray movie. Those who would like a hip version may choose to have a pictorial based on the hit movie, Grease for a unique effect.
Television viewers who are fanatics of certain shows may also choose to put on costumes and makeup and be their favourite characters in such TV series like Glee and Chuck for their family photography. Both adults and kids will enjoy the colours and variety of Glee-based outfits while the serious ones who love spy series would like the serious, sporty, and slick costumes based on Chuck.
There are surely so many themes to choose from whatever fits the family’s mood and preferences. The theme is a great remembrance for get-togethers. It is also a fun way veering from the traditional family portraits lacking colour and vibrancy.
by Harper Oliver·Comments Off on What is the Deal With All of Those “We Buy Houses” Signs Everywhere?
Maybe you’ve noticed them. They are those signs that read, ‘We Buy Houses’, ‘Sell House Fast’ or even ‘Cash For Houses’ and a phone number. The signs are everywhere. You may have wondered why so many people are buying homes. After all, the housing market is supposed to be bad, isn’t it?
Well, those “We Purchase Homes” people are real estate investors. We pay cash for houses as investments. We buy houses below market value, do necessary repairs and then either sell the house for a profit, or rent the house out. This provides a nice profit and/or passive income.
You may be wondering why people would want to sell their house below market value. Well, there are many situations that people find themselves in where they need to sell their house fast and some just sell this way for the convenience of it. Take for instance people that inherit a property that is far away from where they live. Many people in that situation don’t know how or even want to deal with the property and a cash home buyer is an answer to their prayers. Some other reasons include: people facing foreclosure that don’t want to lose all of their equity, tired landlords, divorcing couples, people in bankruptcy and people that have houses that just need so many repairs that normal home buyers are just too scared to buy.
As investors, we buy houses cash and accept the property ‘As-Is’. The ability to pay cash enables investors to close on your schedule, within 3 days if necessary. You don’t have to worry about having dozens of complete strangers walk through your house, possibly looking through your personal items. You don’t have to pay any commissions. You won’t have to wait months for a qualified buyer to come along, just to find out they want you to make a ton of repairs before they will close.
So as you can see, those We Buy Houses people really do offer a valuable service.
by Harper Oliver·Comments Off on Garage Door Repair – Some Important Tips
Has your garage door begun to act up and you are worried that a mere garage door repair job is not going to be enough? Well, the good news is, you do not have to completely replace your garage door openers. All you have to do is to perform a few garage door repairs that are going to take care of your problem.
You can perform a few repairs without the help of any professional. However, some repairs are more complicated and should not be attempted by the nonprofessional. If you do so, you might end up injuring yourself. Plus, you might also cause more damage to the garage gate than repair!
Why do you need the repair?
First, you should note what problems you are facing with your garage gate. Is the door simply not responding? Or is it closing and opening partially? Do you find that the garage opener is running, but not opening? You will find that the repair work for each of these cases is different.
What work does garage gate repair involve?
Light repair works usually involve cleaning, lubricating and tightening the tracks, springs and the loose parts of the system. You should first check if the power supply to the opener is intact. Sometimes, if the power is not reaching the opener for some reason, your garage door will be stuck, and you will be left wondering what went wrong!
What kind of garage opener do you have?
When you are planning to perform some garage door repair, you should first find out what kind of opener you are using. If it is a standard extension garage gate, you can easily carry out the repair works, once you are able to find out what is going wrong with the machine.
However, if your garage door is making use of a torsion spring, you will have to call in a professional to help you with the repair works. The torsion spring door is under tremendous pressure, and thus, one wrong move may even turn out to be fatal for you.
Other garage door repair works
If you are looking for a temporary fix for your garage gate, you can disconnect the opener from the door, by pulling on the red string that you can see on the side of the door. This way you can operate the door manually. However, be careful, because if the problem lies in the spring of the door, it might fall suddenly on you.
Check all the loose hardware to make sure that nothing is out of place. Also check the springs and see if they are hooked on to the right place. If, while carrying out the garage door repair you face any difficulty due to the tension in the springs, try to adjust them by hooking them to the next notch. This will make it easier for you to work.
Finally, never forget that the best way to keep your garage door in good condition is by regularly carrying out maintenance work on your door. This will ensure that you do not have to spend buckets on repair and replacement works.
by Harper Oliver·Comments Off on The Pros And Cons Of Outsourcing Lawn Care
There is an upside and a downside to outsourcing lawn tasks. By ‘outsourcing tasks’ we are referring to the situation where, rather than undertaking the tasks by yourself, you decide to contract them to one of the firms that have lawn care as their core business. That is an increasingly popular way of doing things, as an ever growing number of firms opt to ‘concentrate on their core competencies’ while contracting other ‘distracting tasks’ to firms that specialize in them. Of course, the idea of outsourcing is not open to businesses alone. Individual home owners who can’t find the time to do their own lawn care, and who don’t feel that they should directly employ full-time or even part-time lawn care staff either, are increasingly opting to outsource lawn service care in Cincinnati. The same is the case with non business organizations, that don’t feel they have to concentrate on lawn tasks, whilst possibly ignoring their core tasks on which they should be focusing their energies.
As it turns out, though, there are several advantages and disadvantages to this outsourcing of care of lawn tasks to firms that have such lawn care as their core business.
Starting with the advantages, it turns out, for starters, that chances of getting the care of lawn well done are indeed very high when you task it to competent landscaping and firms. In other words, thanks to the fact that this is what they do on a day to day basis, most of these firms end up becoming very good at it, as they over time develop an idea on which practices are truly effective. Still on the advantages, it emerges that, in most cases, getting care of lawn done by these ‘specialist’ firms may prove to be a more cost-effective way of doing it. That is the case even when it is a personal (home) lawn we are looking at, where keen calculations may show that the sums of money you pay to the lawn care firms are nothing compared to the sums of money you earn in the time you would have cumulatively spent caring for the lawns. Where the alternative is to employ care of lawn staff (as in organizational lawns), you may find the prospect of having your lawns being cared for without having to deal with human resource management issues of the lawn care staff attractive.
But there is a downside to such outsourcing of lawn care to the firms as well. For starters, it may emerge that since the staff at these firms have to care for lawns at many locations, they are unable to give your lawn the personalized attention it could get from your (or from your own dedicated care of lawn staff). To them, yours could be ‘just another lawn’ among the many they have to care for. Further, if you are a gardening enthusiast, you may find that tasking lawn care to these firms would amount to ‘giving away the fun,’ which could very possibly beat the whole point of having a lawn. There are also cases where the rates charged by the care of lawn firms turns out to be too high, even compared to what you would have spent on part-time (dedicated) care of lawn staff.
by Harper Oliver·Comments Off on Family Photography – Factors to Consider When Choosing a Photographer
You only need to type “family photography” into google to see that there are literally hundreds of family photographers to choose from.
Here are some of the things you should be thinking about when planning your family photo shoot:
Studio or Outdoor – Do you like studio photography or do you prefer natural surroundings? Whether you live a city or in the country, you will have access to beautiful outside spaces, which make great locations for family photo shoots.
Style – Do you like a traditional or contemporary style? Look at examples on photographer’s websites and shortlist the names whose work you like.
Budget – What is your budget? Assume you will like the photos and will naturally want to have some (or all) of them to keep. Compare prices of photographers that you like.
Finished Products – What do you want to have at the end of the shoot – a single, large framed print on the wall, a variety of framed prints (storyboard), the digital images to share with family and friends?
Once you have decided on the above, you can search more specifically online (for example, searching specifically for studio photographers or contemporary photographers). Look at photographers websites to see if you like their work and to confirm whether they suit your budget and product requirements. Also ask your friends – word of mouth is a great way to get a recommended LA family photographer.
Once you have a shortlist of portrait photographers, get in touch to confirm any outstanding questions that you have. Some points to bear in mind and ask for clarification are:
Session Fees – be aware that very low or free session fees could mean higher product prices
Product Prices – are these available on the website? If not, clarify. Be wary of “prices start from £x”. It might be a good idea to think about what you will likely want and check that price specifically, for example, a 20x16inch frame.
Digital images – if these are available, does that include printing rights, are the images high resolution?
Availability – some portrait photographers may be booked in advance, so have some dates in mind
Clothing – ask your photographer if they have any advice on what you should wear for the shoot. I usually advise comfort, something that you like, plain rather than patterned, cute accessories for children such as hats and being aware that bold logos and fashion fads will date more quickly.
Products – clarify how long it takes for products to be ready, particularly if you have a deadline such as a birthday present in mind.
Specifics – if you have any other questions on your mind, just ask for advice. For example, sometimes I am asked if the family dog can be involved or I am told that one child in particular is very camera shy. Any information like that is useful.
by Harper Oliver·Comments Off on Swarovski Spotting Scopes Complementing Your Passion To View
Are you passionate about your hobby of bird watching then you should be happy to know that you just don’t need to put much effort, money and time to pursue this passion. The basics one require in order to have an enjoyable bird watching session is the company of fellow birders, a notebook and pen and of course a dependable set of spotting scopes. The Swarovski Spotting scopes are the most trusted devices that can really make bird watching, hunting or any expedition of exploring nature a delightful pastime to indulge in.
The Swarovski spotting scopes reviews reveal that they offer the enhanced power to view your target object more vividly with the minutest of detailing. Hence, clarity is the keyword that makes you switch to spotting scopes from Swarovski. If you are upgrading to these spotting scopes then you just be sure to move to a higher level of viewing clarity. That’s make it different from any other binocular pair available in the market.
The spotting scopes definitely comes with a skilled grade that helps one to center on the subject considerably with more clarity. They come with 25-60 power magnification and hence, although you get to pay a much higher price than its counterparts but still you simply end up being worth it.
The Swarovski Spotting scopes sustain the rigors of travel, climate, outdoor pursuits, mountaineering, hunting and other tough activities very easily and effectively. The scopes stand up to far too much than what is actually made to experience. The Swarovski scopes are waterproof and they come with a lifetime guarantee and these yet make them an effective choice indeed. Another great attribute of the scopes being their lightweight and its build up. That is another reason why they are so suitable for the rugged terrains.
The three most familiar types of spotting scopes include shoulder-mounted, angled and straight-through type. All of them can be fitted well on a camera and will make your experience of terrestrial viewing much more easier. If you have tall built then the angled one is more suitable as they come with some special configurations to suit well to a tall person and even help in observing a target for longer time. These scopes bear eyepieces that can be mounted at a position lying at 45 degree angle. Even if you need to have a wide view from a higher elevation, they are the right choices as there won’t be any hassle to mount on a taller tripod. That is really advantageous.
However, there are shoulder-mounted scopes which can be well mounted on one’s shoulders. They are great choices as they are made in a way that they can sustain the strength and stability of a tripod mount. One need to put any separate set up or stand for setting the scopes. Hence, they can be carried easily from one place to another.
The straight through scopes enables one to look straight through them just by holding them to the eye and the scope lies in straight line with the eye of the user. They are useful choices if one needs to look around through the window of the car while driving. They are perfect selections for travellers on the move as the lightweight of the device offer ease in carrying them just anywhere. So get some more Swarovski spotting scopes reviews from other trustworthy sources and select the model that suits your needs the best.
by Harper Oliver·Comments Off on Practical SEO Guide: Good Business Is the Foundation of Good SEO
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to it.
First, you have to be clear on what you are trying to accomplish on the business side-focus, focus, focus!
Second, you have to reign in your zeal and prepare yourself for a grueling multi-month commitment that will require time, discipline, and money-be ready to spend time in the trenches.
Finally, you have to decide which tools and techniques will produce the best return on investment (ROI). If you spread your resources too thin, you will fail.
If you’re looking to get yourself on the first page of Google’s search results immediately, this SEO guide isn’t for you. Don’t believe people who claim they can get you on the first page overnight in an ethical way. Even if you manage to cheat the system for a short time, Google’s wrath will land upon you swiftly and never go away. If you are serious about SEO, prepare yourself for the long haul and do it right-your patience and diligence will pay off. There is truly nothing complex about SEO. It rests on three principles:
Valuable, relevant, unique, timely content will rank well on search engines.
The content must be machine-readable in order to be found.
SEO work takes time to produce results.
Let’s start with valuable content. Before you even mention the term “SEO,” ask yourself, what do I have to offer the world, why is it unique, and why would anybody want it? Do you have a digital strategy covering all your digital communications channels? Remember that you are competing with millions of other websites. Theoretically, you could spend lots of time on SEO and get to that coveted first page just to learn that customers don’t find your content, products, or services appealing. Conversely, don’t give up too fast. Many business owners that have great products and services never get through to their audiences because they don’t bother with SEO. The axiom “If you build it, they will come” stands eternally false on Google. The onus is on you, and if you don’t make a compelling case to Google, it will ignore you unless you are the only one in the universe offering that superhot product (e.g., you have a monopoly). So, produce content that stands out. Make sure you provide value. Sometimes it is a sacrifice. You may choose to share valuable information that your competitors may use against you. You may choose to take unique perspectives that may incite a debate or even draw criticism. Be yourself, be unique, and be interesting-you need to give in order to get. Provide more than a sales pitch. Do a cost-benefit analysis that includes the value of brand recognition. Remember that it takes time to see results, usually one to two months, sometimes longer. Your ultimate goal is to find your competitive niche and establish yourself as an authority in your area of expertise so you can influence buying patterns. People will remember you and come to you when the need arises. With respect to content, make sure everything you write is well structured, clean, and free of factual and grammatical errors. Write using plain language. There are multiple resources on this. It is generally recommended that website content be written at the grade six reading level. Sometimes it may not be possible for all industries, but do your best. Another helpful metric is the Flesch-Kincaid readability index. It’s recommended to keep it above 60 (you can use this free tool). Be friendly, approachable, and lighthearted. Use humor, but be careful not to offend and cross boundaries. Always keep your audience in mind. Make sure the most important information is at the top of the page so it can be easily located. Web users don’t read; they skim. Use headings and bulleted lists. Make information digestible, and avoid jargon, clichés, and colloquialisms as much as possible. Make sure that your navigation structure is task oriented and user friendly. Your user experience must always take people through the happy path.
Help Google Find You
You have valuable content, and now you’re ready to move on to the next step-showing search engines and humans how to find it. In this SEO guide, we focus on Google, since it has the biggest search market share, but this is equally applicable to other search engines. It’s probably safe to say that if you rank well on Google, you will rank well on other search engines. There are numerous SEO techniques, but we prefer to focus on a few that have been tested and proven in action:
Organically maximize the number of inbound links from websites with high domain and page authority.
Make your pages machine-readable by applying consistent on-page optimization for your key pages.
Building Inbound Links
This technique causes lots of confusion and debate in SEO circles but for no valid reason. It’s very straightforward and is based on the following assumption-counting quality links pointing back to your website is the most effective way for Google to determine the value of your website. Backlinks are very much like Facebook “Likes”-a vote of social confidence. Google’s logic here is utterly simple-if reputable and relevant websites link to you, your content must be valuable. One important caveat here is that the link building must be organic. If you have a very rapid increase in backlinks over a short period of time, Google may perceive this as spam, even if your efforts are legitimate. Spread your efforts over a few months. There is nothing wrong with doing link exchanges with your industry peers. Just make sure you avoid link farms and spammy techniques.
Spammy comments. Don’t post a comment on someone’s website just to add your link. Comment with a link only if what you have to say is relevant to the conversation and the link can be truly helpful to the audience.
Avoid link farms. These are sites purely created for link building purposes. Adding your website to relevant web directories and local listings is fine, but make sure you only work with reputable websites. Our benchmark is DA 50.
Earned and Unearned Links
Earned links are the cream of the crop in the SEO world and will generate more SEO juice (ranking power) than any other medium. An earned link is simply a link created by a third party without your involvement or persuasion. Google has complex algorithms to figure out which links are earned. In our experience, high-quality earned links are challenging to get, but that’s the gold standard. The next best thing to earned links is high-quality unearned links, which are placed on web directories, articles, blog posts, and other shared media resources. It’s absolutely essential that the primary purpose of the backlinks you add to your posts is to provide supplementary content that helps readers delve deeper into your content and access various thematically related components. Link quality is very important in the process. Link quality is influenced by two factors:
Reputation of the link host (domain)-the website where your link resides.
Link text (anchor) relevance.
Google has its own proprietary method for determining the reputation of a domain. It uses a 1 to 10 scale to determine a website’s rank. We rely on the domain authority (DA) metric developed by Moz as it is more granular. It marks all websites on a 100-point, logarithmic scale (the higher you climb, the harder it gets). We use the Mozbar Chrome plugin to determine DA for our sites. The metric’s value can change over time, so make sure you check it right when you need it. With respect to SEO, we prefer not to place links on any website that has a domain authority below 50. We believe this is where cost and benefit intersect. This certainly poses some challenges and makes our SEO work more expensive; however, it gives our clients peace of mind and ensures their links bring in high-quality SEO juice (ranking power). In the SEO world, quality always trumps quantity. You will have to make your own determination on what you consider a reputable website, as this surely will affect your SEO costs, but we recommend that you not use anything with a DA below your own, and we recommend anything you use be at least above 25 (especially if you pay for it). Be very selective of where you post your links. If the host website has been penalized by Google for questionable SEO tactics, this may affect you. Another important consideration is the anchor composition. An anchor is a text link that links back to your web page. It is extremely important that the link text is in sync with the keyword and meta data on your landing page. That’s how Google determines link relevance. For example, a link named “all about hamsters” pointing to a web page about “disco music” will surely not rank well in organic search results.
How do you get high-quality inbound links from reputable websites?
Content is truly king and even more so with the recent Google Hummingbird algorithm revolution. Google’s ingenuity became even more evident in the simplicity of the approach-provide valuable, engaging, timely content and you will rank well. Just a few years ago, Google could not afford the luxury of humanizing content analysis due to the lack of computing power, but with the advance of technology and the decrease in hardware prices, Google can now afford to analyze content deeper and build logical, intelligent connections between various web elements. Gone are the days of keyword stuffing. Content marketing is simply an ongoing effort to promote and syndicate your content via various publishing channels. Of course, the content-value and industry-relevance principles apply here more than ever. One way to promote your content is by publishing articles, blog posts, and news releases on relevant websites. Some are free, and some are paid. We have had great experience with PR Web, MyPRGenie, Social Media Today, and Ezine Articles, all of which have stellar DAs. If you manage to make it on these sites, the SEO-juice quality is truly supreme.
Another way to do this is via social media. This is more of a challenge because you will have to build a sizable following on multiple social media channels; however, it has huge marketing benefits well beyond just SEO. It is not clear how much SEO juice you will receive from social media though. Google has been shifting its emphasis to Google+, and now even that is in flux. We left social media out of this SEO guide because we believe it stands on its own and should not be used primarily as an SEO tool.
Free and paid directories
Placing your listings on web directories should be used to help local clients find your business on the web, not to advance your SEO agenda. These directories are usually organized geographically, by sector and by theme. Make sure you list your business correctly. We prefer to work with relevant directories that have a DA above 50. With most quality directories, you may have to wait for months. There is a simple reason for this: competition. Everyone else wants to be there for free. Some directories provide the option to pay for an expedited review process. When we say the word “pay,” we don’t mean paying for placement; we mean paying for a quick review, which is usually two to three business days. Your listing still might be rejected after you pay. Avoid directories that guarantee your placement for a fee. We also highly recommend you focus on the directories specializing in your industry first, as Google will assign these links a higher value. Paid directories range anywhere from $25 to $300 per year. Most offer an annual and a permanent option, with the permanent option being significantly more expensive. Some offer placing several deep links in addition to your main domain.
SEO is not a science but rather a commitment to certain principles. It’s not the complexity of these principles that makes consistent SEO challenging but rather relentless discipline and a commitment to applying them. For one of our projects- a real estate website -just by properly optimizing key pages, we were able to see a 40% increase across key metrics month-to-month and a 14% increase in year-to-year visits, page views, and time on page. Our regional geometrics also improved by 24%. You should follow these principles relentlessly:
1. Try to focus on one relevant keyword (phrase) per page. It must be unique on your website-don’t reuse the same keyword in several places.
The keyword you choose for the page must be found in the following areas:
Page title and meta title (some systems generate the meta title automatically based on the page title). Ensure your page title is always Heading 1.
Content (at least three times, with the first paragraph being the most important).
Meta description. The meta description should be well written and capture your audience’s attention-it will show up as a search-result snippet and help to convert casual browsers into visitors.
Image file name (it’s recommended you use at least one image).
Image alternative description. Just remember that the primary purpose of the ALT attribute is to describe the image to make it more accessible.
2. Use internal links and links to relevant sources, but avoid too many. We consider three of each optimal per 500 words.
3. Your copy should contain at least 300 words.
4. The title should be limited to 70 characters.
5. The meta description should be limited to 156 characters.
6. The copy should be written in plain language-the Flesch Reading Ease score should be above 60 if possible.
7. Use static URL.
There are many more SEO techniques available, but we highlighted the ones we believe provide the best return on investment. Ultimately, you will have to decide for yourself what SEO work is manageable for you in the long run. Don’t turn SEO into your primary activity. Remember that your primary goal is to focus on what you do best-your business. Good business is the foundation of good SEO. Finally, we would be happy to take a look at your website and provide free SEO review and high level recommendations.
by Harper Oliver·Comments Off on Why Hire an SEO Company Or SEO Services For Online Business?
Many businesses which are hoping to increase their online presence are hiring an SEO company or using SEO services well to gain every single benefit while achieving their goals.
Although attempting to learn SEO yourself is a good idea as well as a tempting one, there are high chances you might implement SEO techniques wrongly because they need months and years of experience.
“On the other hand, you can’t let your website in a standby zone yielding no business and income.”
The only possible answer one can find is outsourcing a team of SEO experts with the skills and required experience to bring in the best results at affordable rates.
The world wide web market has undoubtedly got a boom in online selling and buying, blogging, promotion/marketing, etc. and the race is getting higher with time to be on Google’s first page.
Moreover, it is one of the earnest desire of any business person to see his/her website at the top among the competitors of the same business vertical.
However, if these reasons are not enough to understand the need for SEO in your online product, then following SEO advantages surely makes it clear Why Hire an SEO Company Or SEO Services For Online Business?
TOP Reasons Why SEO Hamilton Is Important For Your Online Business What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business or the web-tech Thanos sized market.
Any SEO company or SEO service provider has one rule, “optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically.”
Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.
But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.
BPS IT Services in India is one such SEO company who is currently focussing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.
Better traffic, better result: With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. A right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience’s search result.
Free keyword audit reports: Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.
Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same as the winds move the clouds in the atmosphere!
Therefore, freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in touch of organic traffic.
Content is a game changer: Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is audiences favorite search query? But, a good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.
Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.
Saves time: If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. Also, you get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.
Finally, legitimacy is the final perspective: A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. But, it is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tips and tricks might give you results in weeks or a few months.
But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, “It happened due to changes in Google’s algorithm” will be loudly hearable to your ears. Don’t fall for a bad company.
Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life.
Furthermore, if you have the budget to hire SEO company, then you should go for it as organic traffic generation, keyword auditing, content writing and following logical SEO process, all are the SEO services which must be implemented at the same time and in a vast manner.