by Harper Oliver·Comments Off on Public Relations – Integral For Business
Public relations is an absolutely integral part of any businesses recipe for success, in fact, a well thought out and properly enacted public relations plan can be the single most important part of a company’s marketing – and aside from a good product and hard-working employees, the most important part of running a business. Public relations will determine exactly how your company is viewed or perceived in the public eye.
Current and potential customers like to be ensured that they are, or will be patronizing a company that cares. A public relations department can organize a plan of attack to let the consumer know that your company cares about people and the environment, and about any other burgeoning social issues. A good PR department will also make the public aware that your company has a new product on the horizon and why they have to be first in line to purchase it, or that your company is branching out to offer new services and how that will make you stronger and more capable of handling their needs as consumers.
Yet another great facet and the important role of a public relations department is damage control. If something, anything goes wrong and the public is made aware that the problem arose from one of your company’s employee’s actions or due to a particular policy – a good PR department will be the first one on the scene to correct it. Writing releases for apology or correction of an error, along with releases stating the fact that new employees and procedures are in place to prevent any future problems can often save a companies reputation in the public eye.
Inside or Out?
Many companies have their very own public relations departments, made up of what could be any number of employees who are responsible for a wide variety of duties including producing eye-catching press kits, writing poignant press releases, organizing charitable events and contributions and some general damage control.
This is usually the best option for large companies with big budgets in place for advertising and payroll. A good full-time PR department is great if ever there are cases of an emergency that needs to be dealt with immediately.
Companies that don’t have their own public relations department, but that realizes just how important the proper approach to and implementation of public relations can be, will often enlist the help of a third-party public relations firm to take care of that end of the business for them.
This second option can work quite well for a company that doesn’t want to keep several full-time employees on staff (having to take care of employee salaries, vacation and health benefits), when they can temporarily employee a service to do the job for them. Many reputable and successful public relations firms can bring quite a cost for the service that they provide, but often the results that are yielded from a good public relations campaign can certainly outweigh the cost of enlisting a firm to provide the work.
A third option is for a company to employ regular employees to handle the basic issues of a public relations department – to generate the thoughts and ideas behind the advertisements and new product pushes, but then hire a freelance professional to take care of the artistic side of things (the graphics, design, and writing).
Regardless of whether a company employs their own full-time public relations department, enlists a third party to do the work or uses a combination of in house people and freelancers to get the job done – public relations is an enormous part of whether or not a company will succeed.
Good public relations is the recipe for success while poorly thought out, improperly enacted or missing Polaris public relations can be an almost lethal detriment.
by Harper Oliver·Comments Off on How to Find the Best Digital Marketing Agency
The Best Digital Marketing Agency Singapore, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.
What is a Digital Marketing Agency? The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products, and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration, and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless of your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?
marketing, sometimes referred to as website marketing, can be broken
down into a number of important features and services:
SEO Services Search engine optimization, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with the latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.
Pay Per Click Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.
Although your advert, depending on your budget, can be
shown every time a search is made, you only pay when an internet user
clicks on your advert and is taken to your website or calls you direct
from the search results page meaning you only pay when you get a click
from a potential customer hence the name for this form of marketing of
Pay Per Click (often abbreviated to PPC).
How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalize on changes in the PPC campaigns of your competitors.
Unlike SEO, which can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.
PPC is highly effective when carried out in unison with SEO. A well-optimized website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.
Social Media Marketing Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless of your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.
Facebook is excellent at raising awareness during the customers’ “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.
A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.
Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.
Reputation Management When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.
Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.
A good digital marketing company will use one of the handfuls of recognized review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.
by Harper Oliver·Comments Off on Getting the Best Out of Landscaping Services
Most people know only about landscaping as a way to maintain their gardens like pruning some plants or taking out the weeds. But landscaping services can do so much more for a garden whether it’s big or small.
Landscaping is changing the appearance of a lawn or backyard. It can involve trimming the grass or pruning some branches of a tree but it can also entail building or adding on some structures to give a lawn or backyard more appeal. Landscaper in San Jose can even add or remove some of the soil just to alter the feature of the whole layout of the land.
There are so many ways for landscaping to improve the appearance of your backyard. Your backyard doesn’t even have to be enormous for it to have potential. Some people equate landscaping with mansions or large fields but even the most modest lawns can turn out to be wondrous landscapes if the design is right. With the right amount of budget and a little creativity, you could have a beautiful lawn or backyard in no time.
Before you start looking for an expert in landscaping, try visualizing first how you want your backyard to look like. Better yet, look at photos of beautiful landscapes online or in magazines so that you could have a more concrete idea on the appearance of your lawn.
When you’re ready to meet with a landscaper, there are a few details you should know first so that you’ll be able to choose the right person for the job. First, pick a landscaper that has experience. Landscaping can be quite expensive so be careful in choosing a landscaper so that you won’t end up remodeling your lawn a number of times. A landscaper with experience has clients that could vouch for his or her professionalism. Ask around about the landscapers you are canvassing and you might be able to discern which one is the most efficient.
Picking the most affordable landscaper is just as important as picking the most efficient. If you want to pick a landscaper that you can afford, try asking your roster of landscaping firms to place a bid. This way you could see which landscaping firm can do the job at the most decent price.
After you’ve chosen a landscaper to your liking, the next thing to do is to discuss the details on your lawn. You and your landscaper must be on the same page with everything otherwise you’ll have problems in the near future. No detail is trivial and you should discuss everything with your landscaper. From the kind of grass you want to use up to the kind of water feature you want installed, every detail should be discussed with your landscaper.
When you’re working the designs with your landscaper try your best to hear their opinions even if it means getting rid of some of your designs. Landscaping services providers are experts in figuring out what water feature or backyard structure works best with the lawn so let them help you with your lawn.
by Harper Oliver·Comments Off on Rent a Car For Your Trip Wisely – Tips
If you are up to go for a trip, personal or business, you will perhaps want to rent a car upon reaching your destination. Many airports have at their disposal car rental offices like Rent a Car Sosua on-site for passengers’ ease. The following tips on how to rent a car will help you to get a nice deal.
The leading worldwide car rental agencies have offices throughout the US and often around the world. There is not such a notion as the best company in this sector. It is really worth to look around. Prices will depend upon the type/make of car, the period of time, and things called company special conditions or sort of. You can easily compare prices on-line and you can book your car online too.
Nearly all rental cars have an automatic gearbox, tuner, and air conditioner. Even if you prefer a manual gearbox, it is possible it will not be available upon arrival. If you are traveling with your kids you will need child seats, do not forget to call for them when you book your car.
If you are renting a car in the United States, you usually do not need an international driving license. Your license from your country will be quite sufficient. That means an international license could be useful in proving to the agency that you have a valid license for example if they are not familiar with the licenses from your country.
Hire agencies to have divers rules about who they will rent to. Some of them will not rent to anybody under the age of 25 whereas others will not rent to anybody over 70. Some other rent to persons under 25 but charge for that. Check with the company for restrictions before you rent your car.
The car rental domain is highly competitive so prices change often. Some agencies offer frequently advertised deals. Others conduct random extra promotions. If the clientele is slow you probably can have a more interesting price than if you are about to rent on the height of the season. No one rental agency has the best prices. It just depends on the given situation, so do your preparation and do not hesitate to try to trade a better price!
Sometimes if you booked through a travel agent, you may get a better price on your rented car. Some packages even involve rental fees. Compare those offers to see which is better.
Please do remember one more important thing: the car rental insurance is where many agencies really overcharge you. The collision damage waiver and theft insurance they try to market are priced ludicrously high. But you also cannot risk driving without it. Some auto insurers have a rider that covers you and some credit cards also provide you with free insurance wrap. See what you can do to keep away from buying the rental agency insurance because it can nearly double the price of your rental.
Now that you know how to rent a car and get the better deal, you will have some extra dollars in your pouch to begin preparing your next trip with the thought that you did everything right.
Up until recently, if someone wanted to get rid of troublesome love handles or lose their double chin, they only had one truly effective fix in the form of surgical liposuction. Luckily, this is no longer the case with the advent of many high-tech fat fixers in recent years including the wildly talked about cold play of at home coolsculpting .
The question is: Can you really ice your way to a slimmer body? Scientists at Harvard University seem to think so. Indeed, years ago, scientists at Harvard University noticed a phenomenon that revolutionized fat reduction as we knew it. They observed that in some children who ate a lot of ice pops, fat degradation in their cheeks led to the formation of dimples. It was not long before the concept of cryolipolysis was introduced. It was defined as the targeted destruction of fat cells through cold temperatures. This principle is the foundation of CoolSculpting- a non-surgical and non-invasive fat-reduction treatment that uses controlled cooling to near 4° Celsius to eliminate stubborn fat. The science is proven, the technology is proven and cryolipolysis really works when it comes to removing fat cells from localized pockets. The trick to getting the perfect body is that like most cosmetic corrective procedures, CoolSculpting is not cheap with the price for the treatments ranging from $700-$3000. This is probably why many people are in the market for a DIY approach to fat reduction by cryolipolysis.
About DIY CoolSculpting
Here is the deal: When you go to a clinic for CoolSculpting, what happens is that controlled cooling is delivered to a treatment area via an applicator to freeze the targeted fat. The cold injures the fat cells and over time, the cells die and are eliminated by the body’s natural processes. This is a treatment that can be replicated at home thus avoiding large overheads associated with medical staff treating people. One way to do this is through the use of a LipoBelt.
What is a LipoBelt?
By definition, a LipoBelt is an adjustable body contouring system that uses advanced cold technology for CoolSculpting at home. The technology is FDA approved for fat reduction and you can use it in the privacy of your own home. The belt uses special cold packs to deliver controlled cooling to fat cells thereby eliminating them. In the weeks following the treatment, your body works to remove these treated cells by way of its natural processes for the elimination of dead cells. The benefits of the LipoBelt for CoolSculpting at home are multiple. For instance:
You can expect a noticeable difference in your appearance in 3 to 10 weeks
You can do the treatment in the comfort of your home
The LipoBelt costs a fraction of the price for CoolSculpting procedures done by doctors in clinics
It is 100% natural and involves no needles, pills or scars
The belt is also highly effective against cellulite
by Harper Oliver·Comments Off on Create an Internet Marketing Plan
In today’s economy, millions world-wide are looking for ways to create additional income. Many of those are looking toward Internet marketing to make that happen. The problem is technology is moving at such a high pace that many are completely lost with knowing what to do. This is what this article will address. Here we will formulate a specific outline that will lay out a professional Internet marketing plan that can be used by anyone to acquire traffic that’s leads to wealth building.
Internet marketing tools
One of the questions that most beginners have concerning Internet marketing is, “What tools should I use?” This is a very good question because certain tools get much better results than other tools. In a recent study of top Internet marketing income earners, four tools were identified as the top tools being used. Those tools are;
4) Funnel sites
Let’s go each tool and see how one can use these tools to launch an effective Internet marketing campaign.
1) Internet marketing via Blogs: Blogging has become one of the best tools available for Internet marketing. Blogs create a platform for you to position yourself directly in front of your target market. By providing posts that answer and solve problems and concerns that you target market may have, you essentially become a problem solver. You start to be seen as an expert to your market. The focus of all your Internet marketing should always be to position yourself as an expert and leader within your particular niche. Blogging is by far the most efficient and effective way to do that. In addition, blogging helps you establish the three keys to sales success, know, like, and trust. By consistently posting good content on your blog, people will come to know you, like you, and trust you. With those three elements working in your favor, getting the right attention, and in turn, transforming that attention into sales becomes effortless.
2) Internet marketing with Auto-Responders: The money is in the list. Internet marketing is most effective when you position yourself in front of your market and begin the list building process. What you want to develop is a list of targeted prospects that you continue to follow up with. Auto-Responders allow you to follow up with prospects automatically. A major advertising study conducted several years ago revealed that most people don’t make a buying decision, on average, until their 9th exposure to the product or service. That is why auto-responders are an indispensable Internet marketing tool. And again, consistent follow up strengthens the know, like, and trust factor.
3) Internet marketing with videos: In recent years, video marketing has become a favorite tool within the Internet marketing circles. Everyone from top fortune 500 companies, to small businesses, to one man operations, are learning how to effective use the power of video. YouTube is the 3rd most visited site in the world. Anyone with a bit of creativity, and even some that have little creativity, are getting themselves in front of their cameras, shooting short 2 or 3 minute videos and in some cases getting thousands of hits within days. The best of all, this traffic is targeted and free. Websites that have video have been shown to convert as high as 200% better against websites that don’t have video. Video marketing is a very unique tool for Internet marketing because a video uploaded to a video site like YouTube, over time continues to acquire hits, which increases it’s ranking on YouTube, as well as on search engines. By the way, who owns YouTube? Answer: Google.
4) Internet marketing using funnel sites: Funnel sites, aka, capture sites, are another piece of the effective Internet marketing puzzle. The concept is simple; create a compelling offer that you present to your target market in exchange for their name, email, and phone number. Once they submit their information on your funnel website, the information is fed to your auto-responder, which follows up for you automatically. That’s where the magic begins. List building, and following up with your targeted list is the basic fundamental to Internet marketing success.
Internet marketing game plan
Now that we know the top tools needed for an effective Internet marketing campaign, let’s put it all together. Where do we start? We should always start by identifying our specific target market. Why? Because we need a specific audience to talk to. If you miss this first step, your marketing messages will be scattered. Scattered actions will produce scattered results. Focused actions will produce focused results. That is precisely why it is so important that we first identify our specific target market.
Once we have identified our market, we then create a blog to will be our platform for communicating to our market. What will we put on our blog? It is best to address issues, topics, solutions, testimonials, motivation, and anything that relates to our specific target market. Again, the best content is content that helps solve a problem that our target market is facing. What keeps your target market up at night? Find that answer, provide them with a solution, and you will draw positive attention to yourself. In addition, by posting content that solves their particular problem, you will also position yourself as an expert in a field of their interest. Everyone wants to do business with an expert.
Also, on your blog site, you will want to add an auto-responder form. This will help you begin the list building process. Your blog site will be attracting targeted visitors, that is why you want to add your auto-responder on your blog so that you can connect with your target market and follow up with them. In time, your audience will begin to know, like, and trust you. That is the magic key to sales.
You then want to start producing short videos that will be posted on YouTube and other video hosting sites. These videos themselves will begin the flow of traffic, as well as, strengthen your position as an expert and leader within your specific industry. Over time your videos will move up the ranks in the search engines and provide you with a consistent flow of traffic to your blog site.
Now we add the final element, capture pages. This will be another way that you will build your list of targeted prospects through your Internet marketing. If possible, add one of your videos to your capture page. Again, video on capture pages add a certain dimension of credibility and communication that you don’t find in static capture pages. This one addition will dramatically improve your results with list building.
Internet marketing, when done properly creates incredible incomes. The problem is most people are not doing it right. Most people simply post ads with links, and wonder why they aren’t getting any results. The reason is clear; no one wants to just click on more links. What people are looking for is solutions, experts, and leaders. Follow the Internet marketing plan outlined above and you will see massive changes in how people perceive you and the information you provide. It is the key to online marketing success.